We Create ContentHow to properly build buyers personas for B2B content marketing with audience research“Catching someone’s attention and being heard amid this streaming torrent of information is the greatest challenge of contemporary…8 min read·Feb 18, 2021----
We Create ContentWhy your content marketing is failing you (and tips for companies in Southeast Asia to do better)Content marketing can really drive business growth. But it’s no easy feat, and according to HubSpot less than half of marketers get the…13 min read·Jan 27, 2021----
We Create ContentInfluencer Marketing in Vietnam — What can go wrong?Is the age of the influencer over, or is there still hope for smoothies and beach bods in Vietnam?5 min read·Jan 27, 2021----
We Create ContentVietnam’s favourite social media sites (and how to master them)There’s about 62 million people in Vietnam active on social media. That’s 60% of the country’s population.6 min read·Jan 27, 2021----
We Create ContentHow to create an inbound content strategy: a guide for B2B marketing“Marketing isn’t magic. There is a science to it.” — Dan ZaZrrella21 min read·Jan 27, 2021----
We Create ContentDoes Email Marketing still work in Vietnam?Has Messenger pushed out email marketing, or is there still hope in Vietnam?6 min read·Jan 27, 2021----
We Create ContentWhat NOT to do when getting started with content marketing for B2B lead generationEverything’s been set up. You’ve got a great product and a market you know wants it. Now all you need to do is make contact and drum up…12 min read·Jan 27, 2021----
We Create ContentWe Create Content and BUV launch Content Kings competition and mini-doc seriesWe Create Content has teamed up with British University Vietnam (BUV) to produce Content Kings — an internship programme with a twist…2 min read·Jan 27, 2021----
We Create ContentExploring Asia’s youngest consumer market: Why Vietnam, now?Curious about bringing your brand or business to Vietnam? Get to know what makes this booming Southeast Asian economy tick…7 min read·Jan 27, 2021----
We Create ContentLessons for creatives hidden in IKEA’s grime-themed Christmas ad“Badda Bop Bop” — what an ad! It celebrates the perseverance and authenticity of artists and tapping into something bigger when responding…3 min read·Jan 27, 2021----