Content marketing can really drive business growth. But it’s no easy feat, and according to HubSpot less than half of marketers get the results they expect. So why is your content marketing failing you and how can you do better? We use more than a decade of content marketing experience…

Is the age of the influencer over, or is there still hope for smoothies and beach bods in Vietnam? Let’s be real. More often than not, client-influencer-relations are tricky. Still, influencers are one of the fastest-growing tools for marketing. By using their pre-existing followers, brands can shove their product in…

There’s about 62 million people in Vietnam active on social media. That’s 60% of the country’s population. Vietnam’s social media habits are particular. The country even has its own WeChat-like app, called Zalo. Cracking into the social zeitgeist isn’t impossible, you just need to know what’s hot, what’s not, and…

“Marketing isn’t magic. There is a science to it.” — Dan ZaZrrella According to the most recent annual research report from the Content Marketing Institute, the key to content marketing success for B2B enterprises is having a well-documented content strategy. …

Has Messenger pushed out email marketing, or is there still hope in Vietnam? A few months ago we sat down for lunch with a client who boldly claimed that Email Marketing is dead in Myanmar. “Barely anyone has an email address,” he told us. “If they do, how many people…

Everything’s been set up. You’ve got a great product and a market you know wants it. Now all you need to do is make contact and drum up interest. Easy right? Not so much. It takes quite a bit of convincing to generate a reliable B2B lead. The average prospect…

We Create Content has teamed up with British University Vietnam (BUV) to produce Content Kings — an internship programme with a twist, that will see four students go head-to-head to work on a real client pitch and result in one student winning a job. Content Kings, which has been documented…

Curious about bringing your brand or business to Vietnam? Get to know what makes this booming Southeast Asian economy tick… Take a look at the chart below. Before COVID-19 turned the world upside down, you can see that Vietnam was the country with the highest growth rate in Southeast Asia.

“Badda Bop Bop” — what an ad! It celebrates the perseverance and authenticity of artists and tapping into something bigger when responding to client briefs, says Ian Paynton… I once wrote a blog about how the UK’s “grime” music was about to go big. That was four years ago and…