How to properly build buyers personas for B2B content marketing with audience research“Catching someone’s attention and being heard amid this streaming torrent of information is the greatest challenge of contemporary…Feb 18, 2021Feb 18, 2021
Why your content marketing is failing you (and tips for companies in Southeast Asia to do better)Content marketing can really drive business growth. But it’s no easy feat, and according to HubSpot less than half of marketers get the…Jan 27, 2021Jan 27, 2021
Influencer Marketing in Vietnam — What can go wrong?Is the age of the influencer over, or is there still hope for smoothies and beach bods in Vietnam?Jan 27, 2021Jan 27, 2021
Vietnam’s favourite social media sites (and how to master them)There’s about 62 million people in Vietnam active on social media. That’s 60% of the country’s population.Jan 27, 2021Jan 27, 2021
How to create an inbound content strategy: a guide for B2B marketing“Marketing isn’t magic. There is a science to it.” — Dan ZaZrrellaJan 27, 2021Jan 27, 2021
Does Email Marketing still work in Vietnam?Has Messenger pushed out email marketing, or is there still hope in Vietnam?Jan 27, 2021Jan 27, 2021
What NOT to do when getting started with content marketing for B2B lead generationEverything’s been set up. You’ve got a great product and a market you know wants it. Now all you need to do is make contact and drum up…Jan 27, 2021Jan 27, 2021
We Create Content and BUV launch Content Kings competition and mini-doc seriesWe Create Content has teamed up with British University Vietnam (BUV) to produce Content Kings — an internship programme with a twist…Jan 27, 2021Jan 27, 2021
Exploring Asia’s youngest consumer market: Why Vietnam, now?Curious about bringing your brand or business to Vietnam? Get to know what makes this booming Southeast Asian economy tick…Jan 27, 2021Jan 27, 2021
Lessons for creatives hidden in IKEA’s grime-themed Christmas ad“Badda Bop Bop” — what an ad! It celebrates the perseverance and authenticity of artists and tapping into something bigger when responding…Jan 27, 2021Jan 27, 2021
